Visuals that capture legacy
Helping athletes, artists, and brands tell their stories through powerful imagery.
About Johnny Baru
Johnny Barú Zuleta is a Los Angeles based photographer, videographer and creative director with over a decade of experience creating photography for professional sports, global brands, cultural events, and high-profile talent.
Known for story driven imagery and consistency under pressure, Johnny has worked across professional matches, live press conferences, political summits, and full branded marketing campaigns. His collaborations include LAFC, Los Angeles Galaxy, USA Women’s Soccer, Puma, New Balance, Lotto, Wilson, Havaianas, Más by Messi, Universal Nutrition, GLD, Frito-Lay, Bravo Foods, Urban Pitch, HPA Talent Agency, Cafecito Con Jefas, and Self Made Training Facilities.
His photography has been published and activated across sports, music, and cultural platforms, blending artistry with strategy to deliver visuals that build engagement and capture legacy. Johnny’s work has also been featured in gallery showings, reflecting his unique ability to connect culture and storytelling through his visuals.
As the founder of Johnny Baru Media, co-founder of Zuleta Unltd., and creator of Puro Jogo, Johnny continues to help athletes, artists, and organizations transform moments into enduring legacies.
I partner with people and organizations who want their work and impact represented at the highest level.
I work with:
Professional athletes and sports organizations
Global and lifestyle brands
Cultural events and creative platforms
Artists, agencies, and talent leaders
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