Visuals that capture legacy

Helping athletes, artists, and brands tell their stories through powerful imagery.

About Johnny Baru

Johnny Barú Zuleta is a Los Angeles based photographer, videographer and creative director with over a decade of experience creating photography for professional sports, global brands, cultural events, and high-profile talent.

Known for story driven imagery and consistency under pressure, Johnny has worked across professional matches, live press conferences, political summits, and full branded marketing campaigns. His collaborations include LAFC, Los Angeles Galaxy, USA Women’s Soccer, Puma, New Balance, Lotto, Wilson, Havaianas, Más by Messi, Universal Nutrition, GLD, Frito-Lay, Bravo Foods, Urban Pitch, HPA Talent Agency, Cafecito Con Jefas, and Self Made Training Facilities.

His photography has been published and activated across sports, music, and cultural platforms, blending artistry with strategy to deliver visuals that build engagement and capture legacy. Johnny’s work has also been featured in gallery showings, reflecting his unique ability to connect culture and storytelling through his visuals.

As the founder of Johnny Baru Media, co-founder of Zuleta Unltd., and creator of Puro Jogo, Johnny continues to help athletes, artists, and organizations transform moments into enduring legacies.

I partner with people and organizations who want their work and impact represented at the highest level.

I work with:

  • Professional athletes and sports organizations

  • Global and lifestyle brands

  • Cultural events and creative platforms

  • Artists, agencies, and talent leaders

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What Clients Are Saying

  • GT3MP, Music Artist

    “Before linking up with Johnny, I struggled to find serious videographers. I'd worked with some talented individuals, but they were few and far between. A cousin in the industry introduced me to Johnny at a video shoot he was filming for them. I got to see him work behind the scenes, and my cousin's final video was dope—clean edits and timely work. It was a no-brainer to work with him! Finding a skilled and equally serious videographer is as important as finding the right producer for an artist. Without 'The Guy,' you can still produce your art, but at what level? I even tried shooting a video myself once, tired of waiting to get connected with the right videographer. Needless to say, it was a mess, but the experience was eye-opening. Johnny is very detail-oriented, just like me. It's not just about shooting a video; it's about having a plan, direction, and a story. With Johnny, your video makes sense professionally while still being entertaining. Most videographers I've worked with just ask what you have in mind and start shooting. Johnny matches your vision with his own. He's very hands-on and beyond easy to work with. There was a moment when a location we planned to use fell through last minute. We had to decide whether to improvise or reschedule. Together, we found another location and continued with the concept. The video was a success—that's when I knew this was exactly what I needed. Working with Johnny has definitely reinforced my 'Think Outside The Box' mentality. He pushes you to be as creative as possible. He couldn't be more for the people—genuine, fair, understanding, and patient. His level of professionalism is unmatched. He'll forever be my videographer as long as he'll have me. New ventures on the way!"

  • Z$LL, Music Artist

    "Before connecting with Johnny for videography, I struggled to find a trusted videographer and establish a solid team. Working with him I took as a learning experience that helped me navigate my true purpose. His hard work, dedication, and work ethic made all the difference, the pictures came out Tuff. The quick turnaround time and the clarity of the photos impressed me. Now, I know what I want in life and my career—directing scripts for upcoming videos and photos. I appreciate everything, fam. Even on a bad day, working with Johnny is still a good one."

  • Kita Zuleta, Host of Cafecito Con Jefas

    From the very beginning, Johnny handled every part of my podcast launch from setting up equipment and choosing platforms to developing the branding, theme music, visuals, marketing rollout, and managing the show once we were live. All I had to do was focus on showing up and using my voice. By the end of Season 1, we had over 2,700 downloads and closed it out with a live, in-person show complete with a real audience and full production. I never would’ve launched this podcast without his support and definitely not at this level of quality, confidence, and clarity.

  • Jamie Kelton, The Queer Family Podcast

    By the time I connected with Kita + Johnny, I was preparing to launch the 10th season of my podcast with a full rebrand, and I knew there was more potential behind the scenes that I hadn’t tapped into. They helped me tighten up my workflow, recruit an intern, and put systems in place that allowed me to grow with less stress. Their guidance didn’t just make things more efficient it made the work more impactful. My show runs smoother now, and I have more space to focus on the creative and strategic parts of the brand.

  • Bea Rivera of @beabosscoaching, Creator & Podcast Host

    Being behind the scenes with Johnny on a live podcast showed me exactly what it takes to plan and execute a show from start to finish. The idea of producing my own live podcast felt out of reach at first, but after working that event and learning the full process, I felt ready. When it came time to launch my own, I knew exactly what to do. If you’re a creative or artist stepping into podcasting, this is the kind of support you want in your corner.